i-mode is NYY SoCoMo's mobile Internet access system. It allows users to access email, weather, stock prices, message friends and buy airline tickets from their cellular phones. This book follows the Crash Course series format, provides everything a service provider needs to know to gauge the effect of i-mode on his or her business. It covers technology basics, business context and has a detailed analysis of the ley markets involved.

The wireless Internet service that dominates the Japanese market--mushrooming from 3 to 17 million users in a single year--is coming to the United States and Europe. i-mode Crash Course helps you prepare, whether your interest is technical or financial--whether you're offering the killer app or competing against it--even if you're simply a consumer who wants to get on top of the latest technology.