Strategic market planning provides the key to growing a business and shaping its future. This title contains the tools for generating a credible strategic marketing plan so that organizations not only survive but thrive. It also includes a 3.5 inch disk that contains planning forms, checklists, and guidelines for customizing an SMP.

Strategic market planning provides the key to growing a business and shaping its future. How to Develop a Strategic Marketing Plan contains the tools for generating a credible strategic marketing plan so that organizations not only survive but thrive. Actual case histories from companies such as Campbell Soup, Co., Texas Instruments, Inc., and Quaker State Corp. illustrate how business-building opportunities can translate into competitive strategies and tactics. It develops planning skills that apply to all areas of business. Planning forms, checklists, and guidelines for customizing an SMP are available for download.

"?this one is both intellectual and practical?insights into market planning, academicians should find this book a detailed and interesting vehical for presenting detailed planning concepts to students, who will find it a clear and well-organized guide to developing marketing plans?lower division undergraduate through professional."--T. J. Belich, in CHOICE, Vol. 37, No. 11/12Promo Copy