This book offers an original contribution to the empirical knowledge of the development of Fair Trade that goes beyond the anecdotal accounts to challenge and analyse the trading practices that shaped the Fair Trade model. Fair Trade represented a new approach to global trade, corporate social responsibility and consumer politics.

"Anderson offers an engaging, thought-provoking, rigorously investigated, and genuinely original treatment of fair trade in Britain ? that is a must read for academics and practitioners concerned with fair trade, consumer politics, social movements, and trade justice more widely. ? The book should be widely read and find its way onto many shelves and classrooms. ? provides a novel understanding of the contemporary history of fair trade that reveals fresh insights and new directions for further inquiry." (Gavin Fridell, Review of Agricultural, Food and Environmental Studies, Vol. 97, 2016)