A comprehensive introduction to television studies. Fiske analyzes both the economic and cultural aspects of television and investigates it in terms of both theory and text based criticism.

This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining 'Why Fiske Still Matters' for today's students, followed by a discussion between former Fiske students Ron Becker, Aniko Bodroghkozy, Steve Classen, Elana Levine, Jason Mittell, Greg Smith and Pam Wilson on 'John Fiske and Television Culture'. Both underline the continuing relevance of this foundational text in the study of contemporary media and popular culture. Television is unique in its ability to produce so much pleasure and so many meanings for such a wide variety of people. In this book, John Fiske looks at television's role as an agent of popular culture, and goes on to consider the relationship between this cultural dimension and television's status as a commodity of the cultural industries that are deeply inscribed with capitalism. He makes use of detailed textual analysis and audience studies to show how television is absorbed into social experience, and thus made into popular culture. Audiences, Fiske argues, are productive, discriminating, and televisually literate. Television Culture provides a comprehensive introduction for students to an integral topic on all communication and media studies courses.

"If you had to recommend a single work which applies cultural studies clearly, comprehensively, intelligently and generously to a major subject of inquiry, this would be it." Media Information Australia "Fiske's analyses skilfully trace the insertion of conflicting social, economic, cultural and political ideologies within the television text." Darrell Y. Hamamoto, Film Quarterly