This volume addresses the "next generation" of public relations theory, reflecting the growth that has occurred in the discipline during the last several years. It is appropriate for scholars, students, and practitioners in the field of public relations.
"There is much of value for the PR practitioner and for the PR scholar/theorist in this volume, which updates 'Public Relations Theory,' published in 1989. The editors note the 'huge changes' in the field since the late 1980's."—WordPress
