Hwy-Chang Moon received his PhD from the University of Washington and is currently a professor at Seoul National University, where he also served as dean. He has delivered special lectures at various institutions, including the Helsinki School of Economics, Keio University, and Stanford University. Dr. Moon has also consulted for several multinational companies, international organizations, and governments (e.g., Malaysia, Dubai, Azerbaijan, and the Guangdong Province of China). He has published numerous articles and books on topics covering International Business Strategy, Cross-Cultural Management, and Economic Development in East Asia with a focus on South Korea.