Snapchat is the tech startup that got ahead by breaking all the rules. Its CEO, Evan Spiegel, and co-founder Bobby Murphy once famously walked away from a $3 billion cash offer from Facebook just two years after launch. The author takes us inside the rise (and rise) of one of Silicon Valley's hottest start-ups.
This is the incredible story of the rise of Snapchat, looking at how it went from a frat boy fantasy to a multi-billion dollar unicorn start-up - and turning down a three-billion-dollar offer from Facebook in the process.