Guides readers through strategic thinking processes and demonstrates how to apply them. This work provides a performance measure to support the building, evaluating, and monitoring of business strategies. It also includes a format for developing a personalized Strategic Business Plan.

Organized to blend selected historical lessons with modern business practice, this book provides a solid platform for understanding, developing, and applying competitive business strategies. The author defines nine irrefutable strategy rules and backs then up with actual case examples, quick-tip guidelines, and applications. The book guides readers through strategic thinking processes and demonstrates how to apply them when fighting today's competitive battles. To further assist readers, the book supplies a unique feature at the end of each chapter, A Strategy Diagnostic Tool, that provides a reliable performance measure to support the building, evaluating, and monitoring of business strategies.