Entertainment tourism has recently become more popular. Entertainment attractions encourage tourists to travel around the world to have fun and are an important part of many gaming destinations. This book explores the tourist experience in entertainment destinations. It introduces and outlines the concept of entertainment and tourism in the global environment, focusing on entertainment tourism development in Las Vegas, USA and Macau, China. Macau has become one of the most famous gaming destinations in the world, now surpassing Las Vegas in terms of gaming revenue. This book explores the market for entertainment tourism market and major trends, such as Virtual Reality, as well as the experience of tourists using entertainment products.

This book is a valuable resource not only for social science researchers, but also for those in related fields, such as entertainment service providers and tourism officers, among many others.

Over the last two decades, the entertainment and tourism services industry have undergone major transformations. The entertainment industry is a vast entity featuring numerous categories of entertainment and those beyond venue-based entertainment, from the internet to video games. Through the lens of Macau, this book provides an overview of entertainment tourism, exploring fundamental concepts, historical background, current development and management practice, and future trends.