• Illustrates how economic tools can improve policy evaluation and public health policy
• Provides a step-by-step guide on how to conduct a discrete choice experiment
  
• Highlights the shortcomings of existing outcome measures used in health economics
• Provides examples of health promotion interventions that include an economic component

Non-communicable diseases have surpassed infectious diseases as the leading cause of morbidity and mortality in developed countries. Prevention and treatment of the causes and consequences of lifestyle-related diseases forms an important part of health policy in the twenty-first century. Public health economics - from quantifying the problem, to evaluating interventions and developing toolkits to assist decision makers - is an essential area for any postgraduate student and researcher with an interest in applied economics to understand.

There are a wide range of techniques from mainstream economics and health economics that can be applied to the evaluation of public health policy and public health issues. In this book, Brown presents examples from developed countries to illustrate how economic tools can be applied to public health. Further, cross-country comparisons illustrate how contextual factors related to healthcare systems, demographics and environmental factors may impacton outcomes and the cost-effectiveness of public health policies, in order to aid understanding and help students apply theory into practice.