This book collects stories, best practices, case studies, and thought leadership from a diverse group of leaders on practicing 'purpose'. We'll hear how purpose is being practiced inside the walls of Airbnb. Sephora, Hyatt, Thorn, VF Corporation, Diageo, Ben & Jerry's, amongst others.
'To build a great company, purpose is not a nice-to-have; it's a must-have. This book brings together a range of thoughtful voices on how to develop and communicate that purpose.' - Adam Grant, New York Times bestselling author of ORIGINALS and GIVE AND TAKE
'Ms. Montgomery's inspirational work is a rally cry and reminder that we're not playing a zero-sum game here, but a win-win. And when we structure ourselves not to compete, but to collaborate under one shared conceptual framework for purpose-led business, the possibilities for meaningful and lasting social impact are endless.' - Jessica Alba & Christopher Gavigan, Co-Founders at The Honest Company
'Climate change, once imminent, has arrived in force. The world, once without end, has shrunk to the size of a nest. We now have to accept our responsibilities to salvage and create a heritable world. First among these responsibilities is the conduct of economic life-how to do business to good purpose and solve the problems, however unintentional, of our own creation. This book shows us how.' - Vincent Stanley, Director of Philosophy at Patagonia
'With so many brands proclaiming their 'purpose' today, this book offers clear-eyed, pragmatic views on how companies can authentically make the world better in some way -- not through philanthropy and certainly not through marketing campaigns, but through their profit-making core business. Indeed, it shows that "profit or purpose" is a false choice and that an increasing number of companies and their leaders are getting it right.' - Jon Iwata, Former Chief Brand Officer at IBM, and Executive Fellow at Yale School of Management
'It is undeniable that of all the words that purport to bind endeavors and organizations (Vision; Mission; Plan; Brand to name a few), Purpose is the most powerful. It sits above the others. It is fundamental. For a singular purpose creates freedom and enfranchisement. When history is written about the changes which took place at the beginning of the twenty-first century,it will be the growing understanding of the importance of Purpose which is documented. This excellent book is the start of that history.' - Michael Birkin, CEO at kyu
'The problems of today and tomorrow demand collective action and creative solutions. The first step in developing the necessary culture of community-based problem-solving is to convene diverse leaders from industry and academia whose imagination and experience help us see with new, more inclusive eyes. The Perspectives book series, and especially the volumes on Impact and Purpose, does just that by amplifying the voices of underrepresented thought innovators whose perspective is vital to the future success, stability, and security of our society.' -Dan Porterfield, President and CEO at the Aspen Institute
