International companies must think seriously if they want to do business in the Gulf Cooperation Council countries - the barriers can be numerous and difficult. This book decodes the behaviour of Arab business people in the Gulf using innovative techniques and new approaches, which can be easily implemented by the reader.
"Impressively informative, expertly written, organized and presented, The Arab Business Code should be considered mandatory reading for any corporate executive wanting to do business with any or all of the Arabic gulf nations and/or their collective associations (including OPEC)." - Midwest Book Review.
The full review can be found here: http://midwestbookreview.com/lbw/jul_20.htm#Business
"Judith Hornok's long standing study of the people in this region and the decoding of their communication styles has given her a deep understanding of their behaviors. This becomes apparent in reading this book. My experience with Judith is that she is a great communicator and very knowledgeable with respect to business norms. The Arab Business Code is a must read." - David M. Kelley, Founder of the Silicon Valley based global innovation firm IDEO.
"She's an engaging, informed coach, and business-minded readers will find much here that's worth considering when it comes to avoiding pitfalls and managing expectations in cross-cultural deal-making."- BookLife, a branch of Publishers Weekly.
"In this book, Hornok draws on a long experience working in Arab countries to counsel readers on the most effective ways to deal with businesses in the region. The guide begins with a psychological approach to establishing interpersonal connections, urging readers from other cultures to understand their own mindsets and enter into interactions from an open and nonjudgmental perspective. (Problematic emotions are personified throughout the volume; examples of what Hornok calls "Emotional Hinderers"-"Relentless Judgment," "Aggressive Inner Critic," and "Incensed Anger Rascal," among others). Taken together, the book's elements offer a step-by-step guide to establishing the relationships that make business transactions succeed; as the anecdotes provide many stories of deals and sales achieved through understanding local norms and methods....A detailed, helpful, and well-written guide to developing and sustaining cross-cultural partnerships." -KirkusReviews. The full review can be found here: https://www.kirkusreviews.com/book-reviews/judith-hornok/the-arab-business-code/
"Impressively informative, expertly written, organized and presented, "The Arab Business Code" should be considered mandatory reading for any corporate executive wanting to do business with any or all of the Arabic gulf nations and/or their collective associations (including OPEC). While especially recommended for corporate, college, and university library International Business collections, it should be noted for the personal reading lists of MBA students, academia, entrepreneurs, governmental policy makers, corporate executives, and non- specialist general readers with an interest in the subject that "The Arab Business Code" is also readily available in a digital book format." -James A. Cox,Editor-in-Chief, Midwest Book Review
