"This book examines the hidden principles specific to successful online ads and email promotions and the numerous and potent psychological techniques they employ to make them so persuasive"--
Drew Eric Whitman--aka "Dr. Direct!"--is a highly acclaimed marketing expert, celebrated author, and influential figure in the advertising industry. With close to four decades of experience crafting direct-response ad copy for organizations of all sizes, Drew has honed his skills in ad-agency trenches and amassed a wealth of knowledge that sets him apart.
