An illustrated exploration of the story behind the House of Chloé, with its bohemian, whimsical style.

Since its establishment in 1952, the House of Chloé is renowned for its bohemian, whimsical style, high-quality fabrics and soft, lightweight designs.

At the forefront of prêt-a-porter, founder Gaby Aghion created a ready-to-wear concept celebrating free-spirited femininity and elegance that revolutionized the fashion industry and that holds firm today.

Boasting an almost cult-like following for its beautiful bags, and adored by celebrities and fashionistas the world over, the luxury Parisian fashion brand has produced some of the most iconic items ever made - the padlocked Paddington bag, Suzannah boots and pixie-style flats to name but a few.

With a history of superstar designers including Stella MacCartney, Phoebe Philo and Clare Waight Keller, Lagerfeld-era vintage Chloé pieces more popular than ever, and an exciting new direction under Gabriela Hearst, everyone wants to be a #ChloeGirl.