Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management.
Lucy Küng, Reuters Institute, University of Oxford, and University of Oslo
She is the author of Innovators in Digital News (2015, IB Taurus), The Internet and the Mass Media (Sage, 2014), When Innovation Fails to Disrupt: The Launch of BBC News Online (2007), and Inside the BBC and CNN: Managing Media Organisations (2000, Routledge)
