The purpose of this paper is to evaluate different policies aimed at managing parking demand in private universities in southern Cali. The purpose is to mitigate the external effects generated by the indiscriminate use of cars. For this purpose, stochastic modeling based on discrete choices will be carried out to evaluate the elasticity of demand associated with the use of parking. The proposal also seeks to identify possible alternative solutions to reduce the number of vehicles on the roads, thus reducing vehicular congestion in the south of the city, as well as environmental pollution, travel times of users and parking demand at universities.
