This work argues that being bound by a social convention can be valuable for its own sake. People need meaning in their lives, and conventions infuse our acts and attitudes with significance, rendering them right or wrong. Such rules bind us not just in virtue of their usefulness but also because their absence would impoverish our social world. Owens' book undoubtedly constitutes an important contribution to a strangely neglected topic in recent philosophical work, namely the role of conventions in shaping our rights and obligations.