Mark McKenna is an Associate Professor in Film and Media Industries at Staffordshire University. His research interests are broadly focused on marketing and branding practices, media labour processes, and media policy and regulation strategy, and his work has explored these ideas in a range of contexts and from a number of different perspectives. He is the author of Nasty Business: The Marketing and Distribution of the Video Nasties and Snuff, and the co-editor of Horror Franchise Cinema (Routledge, 2021).