The NBA's journey from a regional league to a global powerhouse is one of the greatest success stories in modern history. A Different View of the NBA: The Globalization Process takes you inside the strategy, the technology, and the legendary talent that made it possible.
Across nine detailed chapters, discover how the NBA:Leveraged the 1990s boom to reach international markets.
Utilized cutting-edge technology to connect with fans across every time zone.
Managed the rise of international superstars who redefined the sport.
Navigated the complex controversies of global business.
From the first tip-off in a new market to the future of international expansion, this is the definitive guide to the NBA's global revolution.