Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Alexandre Herchcovitch (Portuguese pronunciation, born in 21 July 1971, in São Paulo, Brazil) is a Brazilian fashion designer. He's of Jewish descent, his grandparents emigrated from Poland and Romania.Alexandre Herchcovitch is a designer who is able to transform classic into modern, simple into glamorous, easy into complex. His designs have been sent down the runways of New York, Paris, London and São Paulo Fashion Weeks. Best known for avant-garde designs and eclectic prints, his trademark skulls became an icon of Brazilian youth in the nineties. Changing the way the world thinks about Brazilian fashion, coupled with his new Japanese store and concessions in New York, Herchcovitch is fast becoming a big and serious name in the fashion world.