is Full Professor of Marketing at Emlyon business school in France, where she served as Head of the Marketing Department until 2025. She is also the Pedagogical Referent for courses related to Retail Marketing, Strategic Access to Market, Trade Marketing, Category Management, Store Digitalization, and Omnichannel Management. is Full Professor, Harvey Chaplin Chair of Distribution, Channel and Experience Management, and Head of the Marketing Department at Bocconi University. He is the Scientific Director of the Channel & Retail Lab at SDA Bocconi and Scientific Director of the Executive Master in Retail Management for SPAR International. He is also Past President of the International Federation of Scholarly Associations of Management (IFSAM).