Digital transformation is no longer just about marketing; it's about how businesses survive and thrive in an interconnected world. This second edition of Digital Business: Strategy, Management & Transformation provides a contemporary exploration of the digital landscape, shifting focus toward core business strategy and operational excellence.
By applying the Business Model Canvas as a foundational framework in every chapter, students can bridge the gap between complex theory and professional application. The text is packed with engaging learning features designed to foster active discussion and develop the essential skills needed for the modern workplace.
Key updates to the second edition include:
Artificial Intelligence: A dedicated chapter on AI developments, with impact analysis featured throughout the book.
Data & Cybersecurity: A brand-new chapter on data governance and the critical importance of cybersecurity in digital business.
Strategic Frameworks: The Business Model Canvas is integrated into every chapter to simplify strategic navigation.
Sustainability & Ethics: Explicit links to the UN Sustainable Development Goals (SDGs) highlight the role of digital business in a responsible future.
Designed for undergraduate and postgraduate students, this textbook provides the analytical tools to master digital strategy and excel in an evolving global market.