Develops a coherent model for how modern executives can identify and accomplish no less than heroic goals in tomorrow's marketplace. This blueprint addresses how executives can ease the tension between competing and clearing a path toward leadership in the future.
Hamel and Prahalad offer a masterful blueprint for what a company must be doing today if it is to occupy the competitive high ground of tomorrow. By showing that the key to future industry leadership is to develop an independent point of view about tomorrow's opportunities and build capabilities that exploit them, the authors reveal an entirely new definition of what it means to be strategic--and successful.
